Podcast
Quality first-party data is increasingly scarce, yet more critical than ever. To address this, Immediate Media has launched PRISM, a data solution that reimagines the potential of first-party data. It's not just about targeting or behavioural insights: PRISM takes a broader, end-to-end approach. Structured around five core elements—
Podcast
A few weeks ago at a Future of Media event, I watched an inspirational presentation by Craig Tattersall, Gaming Strategy Director at GEEIQ, a company providing insights and strategy in gaming and virtual worlds to brands such as L'Oréal, Walmart, Versace, and the BBC. What particularly caught my
Podcast
In this latest episode of the 'not just ADZ' video podcast, I am discussing with Rishabh Lohia, COO and co-founder of Bridged Media, the transformative role of AI agents applied to media use cases. As someone deeply involved in developing AI-driven solutions, Rishabh provides a unique perspective on
Podcast
Chatting with Tom Triscari is always a wild ride, and this conversation? It was next-level entertaining. We kicked things off by comparing notes on our shared experiences, diving into how industry giants like Yahoo! and Criteo reshaped digital advertising and what their legacy is. From there, we went on a
Podcast
In this conversation I sit down with Kieran Delaney, founder and CEO of Flatplan and subject matter expert, to explore the nuances of Apple News and Apple News+. With its vast audience and curated approach, Apple News offers a unique set of opportunities—and challenges—for media brands. We discuss
Podcast
In this episode of Not Just ADZ, I am joined by Mario Diez, CEO of Peer39, a leading contextual intelligence platform. We take a closer look at the shifting dynamics of contextual advertising, brand safety, and brand suitability—and how these shifts are impacting both advertisers and media owners. We
Podcast
In this episode of the "not just ADZ" podcast, I speak to Ana Milicevic, Sparrow Advisers' co-founder. We explore how innovation is transforming sports, media, and advertising. We discuss how technology empowers athletes and teams to act as media brands, building direct fan connections that bypass traditional
Newsletter
The regular drip of reports by watchdogs like Adalytics is normally followed by widespread – more or less genuine – outrage. This pattern reveals two facts about the digital advertising industry. One: The road to (real) accountability is still long and winding. Two: The way most of the industry is tackling the
Podcast
The Coalition for Privacy Compliance in Advertising (CPCA) is developing, together with the UK Information Commissioner's Office (ICO), the first UK GDPR certification scheme for advertising technologies backed by regulators and embedding legal standards. The voluntary scheme will certify specific products rather than entire companies. The certification scheme
Podcast
I recently sat down with Stuart Colman, Senior Director of European Identity at The Trade Desk, for what turned out to be a wide-ranging conversation about identity and interoperability, their impact on digital advertising in general, and on media owners in particular. Stuart brings a unique perspective to this discussion,
Podcast
- What do investors look for when investing in media companies? - Why is Venture Capital not a great fit for the media industry? - Are media business models still viable? - Do media companies need fewer advertising people and more executives who understand media? Of all the conversations I&
Podcast
When asked for examples of forward-thinking media monetization strategies, DPG Media and Stefan Havik, their Chief Digital Officer, are always at the top of my list. In this conversation, Stefan and I analyze the core aspects of DPG's approach: from the evolution of their strategy to building proprietary