Newsletter
A time bomb has been ticking deafeningly loud and uninterrupted across the digital advertising ecosystem for at least the last 15 years, and it just exploded. Dubbed “Made for Advertising”, the only reason to exist for these websites and apps is click baiting people, filling ad slots and making money
Newsletter
It’s never been more necessary to make journalism self-sustainable and save news media from economic collapse. But it feels like advertisers often frame supporting the news as a charitable endeavor, rather than something that will positively impact their business. If advertisers feel like they need to go out of
Newsletter
For media owners, the difference between thriving or fading away in the first-party web depends on building, growing, maintaining and protecting their direct relationships – not only with the audience, but also with the advertiser. However, after years of chasing the warped incentives of the third-party cookie era, many publishers have
Newsletter
Retailers are exploring new opportunities for incremental revenues by opening new channels, with media and advertising very much on their radar. Meanwhile, retail media is an area of potential expansion for ad tech companies whose business models have been challenged in the last five years by regulatory and policy trends.
Newsletter
Privacy is not the main hurdle to digital advertising’s evolution.
Newsletter
The 30-year agreement between Yahoo and Taboola recently made headlines, but it also left a few in the industry wondering.
Newsletter
The last five years haven’t changed media monetization. Subscription and advertising channels have been active for decades, but they are…
Newsletter
The accusation that Apple is using privacy as a Trojan horse against “the rest of the world” with the goal of building an advertising…
Newsletter
One of the most overlooked caveats around the shift to first-party assets is that no successful monetization strategy can be built in…
Newsletter
The debate following Netflix’s recently released Q1 results illustrates the need for a less binary perspective on advertising vs…
Newsletter
The future is zero- and first-party data. Audiences must regain a central role in the digital advertising ecosystem. But the industry is…
Newsletter
Over the years, publishers have accused advertisers of rewarding media agencies and buyers through business models that prioritize the…