Newsletter
Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs | AdExchanger
Limiting the use of a publisher’s audience data for targeting CPG campaigns or even not using it at all is the right thing to do.
Alessandro De Zanche
Newsletter
GDPR And Consent: Calm Before The Storm? | AdExchanger
I used to be excited at the thought of GDPR triggering a publishers’ renaissance, an opportunity for them to reinvent their business model
Newsletter
Monoculture: The Biggest Threat To Digital Advertising | AdExchanger
How healthy is an industry that, by discarding the past, cannot fully understand the present and how it developed into its current form?
Newsletter
The Media Audience Of The Future Demands An Inclusive Walled-Garden Approach | AdExchanger
Today’s increasingly enhanced privacy era requires a closer collaboration between media companies and their audiences…
Newsletter
A Media Brand’s Audience And Data Strategy: A Bridge Between Current Assets, Future Goals |…
Media brands’ survival depends on a sound audience and data strategy.
Newsletter
A Publisher’s Success Begins And Ends With A Data And Audience Strategy
In a world of “popcorn data,” quantity and reach are more important than quality and depth, and users are seen as “data cows”…
Newsletter
Rethinking Display Advertising | AdExchanger
Publishers’ digital advertising revenues are declining in lockstep with user attention toward display.
Newsletter
When The Data Is Great, But The Campaign Fails Anyway | AdExchanger
With each passing quarter, the share of marketer budgets allocated to data grows, and with that growth comes greater scrutiny — rightly so…
Newsletter
A Publisher’s Paywall Strategy Is About More Than The Bottom Line | AdExchanger
While it has been part of a successful core strategy for a few major publishers for some time, the publisher paywall became a hot topic…
Newsletter
GDPR: A Shiny Sword In The Fight For Audiences | AdExchanger
A lot has already been said about how General Data Protection Regulation (GDPR) and ePrivacy offer an opportunity for publishers and…
Newsletter
Publishers’ Alliances: Damage Control Or Potential For A Brighter Future? | AdExchanger
In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the reach and…
Newsletter
Ad Tech Is Butchering Your User Data | AdExchanger
User data is a paradox in the way it is controlled and used in organizations. For some companies, their use of ad tech makes them hostages…