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Publishers’ Alliances: Damage Control Or Potential For A Brighter Future? | AdExchanger
In the last two or three years, it’s become increasingly common for publishers to unite to share audience data and extend the reach and…
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Ad Tech Is Butchering Your User Data | AdExchanger
User data is a paradox in the way it is controlled and used in organizations. For some companies, their use of ad tech makes them hostages…
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Data points vs. people: the increasing importance of a Single Customer View
As the world has become increasingly digitized, digital marketing and advertising ecosystems have grown into huge digital rivers of…
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Ad Blockers & Our Sins
I have been hearing and discussing with colleagues the mounting issue of ad blockers at recent industry events and I would like to take the time for some additional thoughts on the topic. Let’s imagine this situation: I'm exiting a shoe shop after having purchased a new