A chat with Jess Davies
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Beyond the Pilot: How AI Becomes Strategy
Over the past two years, AI has moved from experimental to operational across media organisations. Newsrooms are using it for research and drafting, product teams for personalisation, commercial teams for audience insights. The technology works, adoption is real, and early wins are visible. Yet something curious is happening: whilst individual
Commoditization 2.0: How Agentic AI Could Undermine The Open Web’s Best Publishers | Adexchanger
AI agents and so-called “super signal aggregators” are being framed as the saviors of premium publishers and advertisers who prioritize high-quality media. But these technologies could perpetuate programmatic’s worst practices and push premium media brands into a Commoditization 2.0 era. Commoditization 1.0 occurred when quality media brands
Stop Waving AI at a Problem That Needs a Hammer
When a major brand's ad budgets end up funding terrorist propaganda or child exploitation, the industry's response is predictably complex: more AI, more algorithms, more “solutions”. But what if the answer has been hiding in plain sight for years? Two decades of added complexity have done
The Sell-Side Strikes Back
What happens when the sell-side starts taking back control? In today’s digital advertising landscape, many of the old assumptions no longer hold. The traditional buy-side/sell-side divide is becoming less relevant, AI is changing how decisions are made, and publisher alliances are reshaping the scale game. Yet too often,