A chat with Jess Davies
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The Funnel Is Dead. Build A Trust Loop Or Lose Your Audience To AI | Adexchanger
Premium media owners have one commercial asset that generative AI cannot reproduce at scale: the trust audiences place in their brands. Every other historical advantage publishers once had with audiences – voice, expertise, production quality – is being flattened by AI systems that churn out good-enough output in seconds. Zero-click
Everyone said AI. The 2026 Cannes Lions meant humanity.
Every conversation at Cannes this year was about AI. The message between the lines confirmed the opposite: the future of monetisation lies in humanity. Neil Vogel, CEO of People Inc., provocatively defined the 2026 Cannes Lions as “the first post-ad tech, post-open web Cannes” on Brian Morrissey’s
The Slowest Fastbreak in History
In 2009 I failed to convince sports businesses to monetise their fans like media audiences. Seventeen years later, Fastbreak Digital comes back to life.
You Cannot AI Generate a Ferrari
I have always found the comparison of digital advertising to an ecosystem more revealing than the cosmetic use of the word across the industry. It highlights the importance of its different components but also explains why imbalance is not a sustainable state. That holds true with AI, for different reasons.