Newsletter
For Media Companies, 2020 Will Be Determined By The Choices They Make Now | AdExchanger
The tide is turning in an ecosystem that should work harmonically but has for years favored one side at the expense of the other. Digital…
Newsletter
Newsletter
Consent, Not Data, Is The New Oil | AdExchanger
Companies’ user data ownership is dead.
Newsletter
Data Platforms Enable First-Party Data Strategies — But Aren’t A Substitute For One | AdExchanger
This is amazing news, as they put media owners back at the very center — the lynchpin of the digital advertising and marketing of the…
Newsletter
Ignoring The Clash Between RTB And Privacy Regulations Doesn’t Remove The Threat | AdExchanger
Various complaints argue that RTB is incompatible with the EU’s General Data Protection Regulation and other privacy regulations emerging…
Newsletter
Brand Safety Is Not Synonymous With Quality | AdExchanger
I find brand safety one of the most baffling contradictions of our industry. It often represents the exact opposite situation in which any…
Newsletter
Smarter Contextual Targeting Is Media Brands’ Weapon Of The Future | AdExchanger
What nobody can disagree on is the uniqueness of the context and the environment of quality media.
Newsletter
Can Advertisers’ Pressure Jumpstart Publishers’ Alliances? | AdExchanger
Publishers are now paying the price for joining the programmatic open marketplace…
Newsletter
Behavioral Targeting Existed Before RTB — And It Should Exist Without It | AdExchanger
The digital advertising industry needs, more than ever, privacy advocates and activists…
Newsletter
Are Users Starting To Take Back Control With Data And Privacy Apps? | AdExchanger
Some consider ad blockers to be the first user-led mass rebellion against bad advertising practices…
Newsletter
Why The Digital Advertising Industry Needs An Ethics-By-Design Framework | AdExchanger
“I have never been lied to by more people in my career than since I’ve been dealing with people in digital advertising. It’s unbelievable.”
Newsletter
Can Publishers Enable A New Chapter For Modeled Data? | AdExchanger
Today’s modeled data at scale is evolving rapidly, due to legal and technical limitations. It is frequently misrepresented and mis-sold…
Newsletter
Forget Targeting: The Real Impact Of Publishers’ Data Is Post-Campaign For CPGs | AdExchanger
Limiting the use of a publisher’s audience data for targeting CPG campaigns or even not using it at all is the right thing to do.